Your Privacy Matters
at 678be

Introduction

678be ("we", "us", "our", "the Company") is committed to protecting the privacy and personal data of every individual who uses our online betting and casino platform ("the Platform"), accessible at 678be.io. This Privacy Policy ("Policy") sets out in clear terms what personal information we collect, how we use it, with whom we share it, how we keep it safe, and what rights you have regarding your own data.

This Policy applies to all users of the 678be Platform, including registered account holders, visitors who browse the Platform without an account, and individuals who contact our customer support team. It covers data collected through the 678be website, any associated mobile interface, and all communications channels operated by 678be.

This Policy should be read alongside our Terms & Conditions, which govern your use of the Platform. By creating a 678be account or continuing to use the Platform after this Policy has been updated, you confirm your acceptance of the practices described herein.

Personal Data We Collect

2.1 Data You Provide Directly

When you register an account, make a deposit or withdrawal, contact customer support, or otherwise interact with 678be, you provide us with personal data that we collect and process. This includes:

• Identity Data: Full legal name, date of birth, gender, and copies of identity documents such as your Bangladesh National Identity Card (NID), passport, or driving licence submitted for KYC purposes.
• Contact Data: Email address, phone number, and residential address (including city — for example, Dhaka, Chittagong, Sylhet, Khulna, or Rajshahi).
• Financial Data: Payment method details (bKash account number, Nagad number, Rocket number, bank account or card details where applicable), deposit and withdrawal history, and transaction records denominated in Bangladeshi Taka (৳ BDT).
• Account Credentials: Your chosen username and the encrypted hash of your password. 678be does not store passwords in plain text.
• Communications Data: Records of your correspondence with the 678be support team via live chat or email, including timestamps and content.

2.2 Data We Collect Automatically

When you access and use the 678be Platform, we automatically collect certain technical and usage data, including:

• Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and time zone (Bangladesh Standard Time, BST UTC+6).
• Usage Data: Pages visited, games played, bets placed, session start and end times, click-path data, and feature interactions within the Platform.
• Cookie Data: Data collected via cookies and similar tracking technologies as described in Section 06 of this Policy.

2.3 Data From Third Parties

678be may receive additional personal data about you from third-party sources in limited circumstances. These include identity verification and fraud-prevention service providers who help us confirm the accuracy of the information you have provided, and payment processors who communicate transaction status information to us.

How We Use Your Personal Data

678be uses your personal data only for the purposes described in this Policy. The primary purposes for which we process your data are as follows:

• Account Management: To create, maintain, and administer your 678be account, including verifying your identity at registration and during KYC checks, managing your login credentials, and processing your account settings.
• Payment Processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and other supported payment methods, and to maintain accurate financial records in compliance with applicable accounting requirements.
• Platform Delivery: To provide access to casino games supplied by Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, Spribe, and other licensed studios, as well as sports betting markets including cricket (BPL, T20 World Cup, IPL, Bangladesh Tigers) and other events.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent transactions, unauthorised account access, money laundering, and other prohibited activities as defined in our Terms & Conditions.
• Responsible Gaming: To monitor your gaming activity for indicators of problem gambling, to enforce deposit limits and self-exclusion periods you have set, and to reach out to you proactively where our systems flag welfare concerns.
• Legal Compliance: To fulfil our obligations under applicable anti-money-laundering (AML), know-your-customer (KYC), and data protection laws and regulations.
• Customer Support: To respond to your queries, resolve disputes, and provide assistance via live chat and email.
• Platform Improvement: To analyse aggregated usage patterns, identify technical issues, and enhance the performance, design, and feature set of the 678be Platform.
• Marketing Communications: Where you have given explicit consent, to send you relevant promotional offers, bonus notifications, and tournament alerts by email or push notification.

Legal Basis for Processing

678be processes your personal data on one or more of the following legal bases:

• Contractual Necessity: Processing that is required to enter into and perform our contract with you — including account registration, payment processing, and provision of gaming services — is carried out on the basis that it is necessary for the performance of that contract.
• Legal Obligation: Certain processing activities — including KYC identity verification, AML transaction monitoring, and retention of financial records — are required by applicable law and are carried out to fulfil those legal obligations.
• Legitimate Interests: Where processing is not required by contract or law, but is nonetheless necessary for purposes that 678be pursues as a legitimate business interest — such as fraud prevention, platform security, and service improvement — we process data on this basis, having assessed that our interests do not override your fundamental rights.
• Consent: Where you have explicitly opted in — for example, to receive marketing communications — we process your data on the basis of your freely given, informed, and specific consent. You may withdraw this consent at any time by updating your marketing preferences in your account dashboard or by contacting support.

Sharing and Disclosure of Personal Data

5.1 We Do Not Sell Your Data

678be does not sell, rent, or trade your personal data to any third party for that party's own marketing or commercial purposes. This commitment is absolute and unconditional.

5.2 Service Providers

We share personal data with carefully selected third-party service providers who process data on our behalf in order to help us operate the Platform. These providers are contractually required to process your data only on our documented instructions, to maintain appropriate security measures, and to keep your data confidential. Categories of service providers with whom we share data include:

• Payment processors and mobile financial service providers (including bKash, Nagad, and Rocket) for transaction processing.
• Identity verification and KYC service providers for document checking and age verification.
• Fraud detection and anti-money-laundering technology providers.
• Cloud infrastructure and hosting providers responsible for storing Platform data securely.
• Customer support platform providers who facilitate live chat and ticketing.
• Analytics providers who help us understand aggregated Platform usage.

5.3 Legal Disclosures

678be may disclose personal data to law enforcement agencies, regulatory bodies, or other public authorities where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of 678be, our players, or the public. We will notify you of any such disclosure where we are legally permitted to do so.

5.4 Business Transfers

In the event that 678be undergoes a merger, acquisition, restructuring, or sale of all or part of its assets, personal data held by 678be may be transferred to the acquiring entity. In such circumstances, we will provide notice to affected users and ensure that the acquiring entity is bound by privacy commitments no less protective than those set out in this Policy.

Cookies and Similar Technologies

6.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on return visits and to remember your preferences and session information. 678be uses cookies and similar technologies (including local storage and session storage) to operate the Platform effectively.

6.2 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the Platform to function. They enable core features such as account login, session management, and security verification. These cookies cannot be disabled without preventing you from using the Platform.
• Analytical Cookies: These cookies help us understand how users interact with the 678be Platform by collecting anonymised information about pages visited, time spent, and errors encountered. This data is used solely to improve the Platform.
• Functional Cookies: These cookies remember your preferences — such as your preferred language, display settings, and region (Bangladesh) — to provide a more personalised experience.
• Marketing Cookies: Where you have provided consent, these cookies enable us to track your interactions with promotional content and to deliver relevant offers. You can withdraw your consent to marketing cookies at any time via your browser settings.

6.3 Managing Cookies

You can control and manage cookies through your web browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Please be aware that disabling certain cookies may affect the functionality of the 678be Platform, including the ability to log in to your account.

Data Security

678be takes the security of your personal data seriously and has implemented a comprehensive set of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, alteration, or disclosure. Our security measures include:

• Encryption in Transit: All data transmitted between your device and 678be's servers is protected by 256-bit SSL/TLS encryption. You should always ensure that you are accessing 678be via a secure HTTPS connection.
• Encryption at Rest: Sensitive personal data stored on 678be's infrastructure — including identity documents, financial records, and account credentials — is encrypted at rest using industry-standard algorithms.
• Access Controls: Access to personal data is restricted on a strict need-to-know basis. 678be employees who handle personal data are subject to confidentiality obligations and receive regular training on data protection and security best practices.
• Infrastructure Security: 678be's platform infrastructure is hosted in secure, access-controlled data centres with physical security measures, redundant power and networking, and continuous monitoring.
• Incident Response: 678be maintains a documented data breach response procedure. In the event of a breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.

While 678be takes all reasonable steps to protect your data, no digital system can be guaranteed to be completely secure. You should also take steps to protect your own account by using a strong, unique password and not sharing your credentials with anyone. Contact [email protected] immediately if you suspect any unauthorised access to your account.

Data Retention

678be retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention periods are set out in the Data Processing Summary table earlier on this page. Key principles governing retention include:

• Financial transaction records are retained for a minimum of 7 years in order to comply with AML and accounting regulations.
• Identity and KYC documentation is retained for a minimum of 5 years following account closure, as required by applicable financial regulations.
• Gameplay and betting logs are retained for 5 years after account closure for responsible gaming monitoring and dispute resolution purposes.
• Marketing consent records are retained for 1 year following the withdrawal of consent, to demonstrate compliance with consent obligations.
• Technical and device data is retained for up to 2 years for security and fraud-prevention purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with you as an individual.

Your Data Protection Rights

As a 678be account holder, you have the following rights in relation to your personal data:

• Right of Access: You have the right to request a copy of the personal data that 678be holds about you. We will respond to a verified access request within 30 days.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. You can update certain account details directly within your account dashboard.
• Right to Erasure: Subject to our legal retention obligations, you may request deletion of your personal data. Please note that we are required by law to retain certain financial and identity records for specified periods even after account closure.
• Right to Restrict Processing: In certain circumstances, you have the right to request that we limit the processing of your personal data — for example, while a dispute about accuracy is being resolved.
• Right to Data Portability: Where processing is based on your consent or on contractual necessity, you have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to processing that is based on legitimate interests, including profiling. You also have an absolute right to object to processing for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the rights listed above, please contact the 678be support team at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and respond in full within 30 days. We may need to verify your identity before processing your request.

Children and Minors

The 678be Platform is strictly intended for adults aged 21 years and above. 678be does not knowingly collect, process, or retain personal data from individuals under the age of 21. If you are under 21 years of age, you must not register an account or use the 678be Platform in any way.

Age verification is a mandatory step in the 678be registration process. We require documentary proof of age as part of our KYC procedures, and we reserve the right to suspend or close any account where we have reason to believe that the account holder does not meet the minimum age requirement.

If you are a parent or guardian and believe that a minor under your care has registered an account on the 678be Platform, please contact us immediately at [email protected]. We will investigate and, where confirmed, close the account and delete the associated personal data as promptly as possible.

International Data Transfers

678be operates a platform serving players primarily located in Bangladesh. Some of our third-party service providers — including cloud infrastructure, fraud-prevention, and analytics partners — may process personal data in jurisdictions outside Bangladesh. Where such transfers occur, 678be ensures that appropriate safeguards are in place to protect your data, including:

• Contractual clauses that require the recipient to provide a standard of data protection equivalent to that described in this Policy.
• Due diligence assessments of third-party providers' security practices before engaging their services.
• Restrictions on the purposes for which transferred data may be used by the recipient.

By using the 678be Platform, you acknowledge that your personal data may be transferred to and processed in countries outside Bangladesh. 678be takes all reasonable steps to ensure that such transfers are conducted securely and lawfully.

Marketing Communications

678be may send you promotional communications — including bonus offers, free bet promotions, tournament announcements, and seasonal campaigns (such as Eid, Pohela Boishakh, or BPL season promotions) — by email or in-platform notification, provided that you have given your explicit consent to receive such communications at the time of registration or subsequently through your account settings.

You may opt out of marketing communications at any time by:

• Clicking the "unsubscribe" link included in any promotional email sent by 678be.
• Updating your notification and marketing preferences in your 678be account dashboard.
• Contacting the support team at [email protected] with a request to opt out.

Please allow up to 5 business days for opt-out requests to take effect across all communications channels. Opting out of marketing communications will not affect transactional messages relating to your account — such as deposit confirmations, withdrawal notifications, and security alerts — which we will continue to send as they are necessary for the operation of your account.

Changes to This Privacy Policy

678be reserves the right to update or amend this Privacy Policy at any time. When we make material changes to this Policy, we will notify you by placing a prominent notice on the 678be Platform and, where appropriate, by sending a notification to the email address registered to your account. The "Last Updated" date at the top of this Policy will always reflect the date on which the most recent version took effect.

We encourage you to review this Policy periodically to stay informed about how 678be protects your personal data. Your continued use of the 678be Platform following notification of a material change to this Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you should stop using the Platform and may close your account by contacting our support team.

Contact Us About Privacy

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 678be processes your personal data, please do not hesitate to get in touch with our dedicated support team:

When contacting us about a data rights request, please include your registered email address and a brief description of your request so that we can verify your identity and respond efficiently. We are committed to addressing all privacy-related enquiries promptly and transparently.